Apexera (“Apexera,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through apexera.com (the “Site”), how we use and share it, and the choices and rights you have regarding your information.

By using the Site, placing an order, subscribing to our newsletter, or otherwise interacting with us, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information in the following ways:

Information you provide directly

• Account and order information: name, email address, billing and shipping address, phone number, and order history when you create an account or place an order through our store.
• Payment information: when you make a purchase, payment details (such as card number) are collected and processed directly by our third-party payment processor(s). Apexera does not store your full payment card details on our servers.
• Contact form and inquiries: name, email address, and the content of any message you send us through our Contact form or by emailing contact@apexera.com.
• Newsletter sign-up: your email address, if you subscribe to receive updates from us.

Information collected automatically

• Usage data: IP address, browser type and version, device information, pages visited, time spent on pages, referring URLs, and similar analytics data, collected via cookies and similar technologies.
• Cookies: small data files stored on your device that help the Site function (e.g., keeping items in your cart), remember your preferences, and let us understand how visitors use the Site. See Section 4 below for more detail.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill orders, including payment processing, shipping, and customer support
• Create and manage your account
• Respond to inquiries submitted through our Contact form or by email
• Send order confirmations, shipping updates, and other transactional communications
• Send marketing communications and product updates, where you have opted in (you may unsubscribe at any time)
• Improve and maintain the Site, including troubleshooting, analytics, and security
• Detect, prevent, and address fraud, abuse, or technical issues
• Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We share information only as needed to operate our business:

• Payment processors (e.g., WooCommerce Payments, PayPal, or other providers we use), to securely process your payment
• Shipping and logistics carriers, to deliver your order
• Service providers, such as website hosting, email delivery, and analytics providers, who process data on our behalf and under our instructions
• Legal and safety purposes, where required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Apexera, our customers, or others

4. Cookies

We use the following types of cookies and similar technologies:

• Necessary Cookies: Required for core website functions. These include cookies to keep items in your shopping cart, maintain your login session, save your cookie consent preference, and enable checkout functionality. Necessary cookies cannot be disabled.
• Analytical Cookies: Used to collect anonymous statistics about site usage, page visits and traffic sources, to help us improve our website. These cookies will only be activated with your explicit consent.
• Marketing Cookies: Used to support our email marketing, such as remembering items left in your cart and identifying which channel brought you to our website. These cookies will only be activated with your explicit consent. We do not use this data for paid advertising.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site, including the ability to complete a purchase.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. Order and transaction records are generally retained for the period required by applicable tax and commercial law. You may request deletion of your account information at any time, subject to our legal retention obligations (see Section 6).

6. Your Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Object to or restrict certain processing
• Withdraw consent to marketing communications at any time (e.g., by using the “unsubscribe” link in our emails)
• Request a copy of your personal information in a portable format

To exercise any of these rights, contact us at contact@apexera.com. We will respond within the timeframe required by applicable law.

7. International Data Transfers

Apexera is based in the United States, and information we collect may be processed or stored in the United States or other countries where our service providers operate. Where required by law, we take steps to ensure appropriate safeguards are in place for such transfers.

8. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

The Site is not directed to children, and we do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Third-Party Links

The Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The “Last updated” date at the bottom of this page indicates when it was last revised. We encourage you to review this page periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

Apexera Limited

USA Office:

155 N. Lake Ave, Suite 800, Pasadena, CA 91101

Shenzhen Office:

Rm 1101, Tower B, Haisong Building, Tairan 9th Rd., Futian, Shenzhen, 518040

Email: contact@apexera.com

Last updated: September 3, 2026